Overview
Meetings move faster when every creative partner understands the story you’re telling. This creative brief deck distills goals, audience context, and brand cues so designers, writers, and producers start in sync.
When to use this deck
- Kicking off campaigns, product launches, or evergreen content refreshes.
- Aligning internal and external creative teams when collaboration spans time zones.
- Documenting requirements for large asset batches like video series or sales collateral.
What’s inside the template
- Background, business objectives, and success criteria to frame the creative challenge.
- Audience and messaging slides that translate persona insights into voice, tone, and problem-solution statements.
- Visual direction pages with mood boards, palette, typography, and layout references.
- Deliverable tracker mapping each asset to owners, deadlines, formats, and review checkpoints.
- Feedback log and approval workflow to capture sign-offs before production begins.
Inputs to gather
- Brand guide excerpts, logo lockups, and photography rules.
- Research or customer feedback that should shape the creative approach.
- Channel-specific requirements like aspect ratios, word counts, or compliance notes.
Customization tips
- Embed Figma frames, Miro boards, or inspiration reels so creators can click through directly from the deck.
- Use ML Clever’s versioning to log revisions and maintain a single source of truth for brief updates.
- Assign owners and due dates on the deliverable tracker to push reminders automatically into Slack or email.
Related playbooks
Partner this brief with the Marketing Campaign Plan Deck to keep strategy aligned, then update sellers with the Marketing Sales Pitch Deck.
