Overview
This marketing campaign plan deck turns strategy into action by bringing objectives, audiences, channel mix, and measurement into a single narrative. It ensures every stakeholder understands their role before assets are in market.
When to use this deck
- Kicking off demand generation, ABM, or integrated campaigns that span multiple teams.
- Socializing launch plans with executive sponsors or revenue leadership.
- Documenting campaign strategy for agencies or regional teams to execute.
What’s inside the template
- Vision slide aligning on why the campaign matters and the problem you solve.
- Persona deep dives with pain points, buying triggers, and content preferences.
- Channel plan with budget allocations, creative direction, and timeline sequencing.
- Enablement checklist covering sales plays, customer success touchpoints, and partner motions.
- Measurement framework that defines leading, lagging, and qualitative metrics.
Data & inputs to gather
- Market research, customer interviews, and win/loss analysis to ground messaging.
- Historical campaign performance benchmarks to inform budget and channel allocation.
- Sales targets and pipeline goals to ensure KPI alignment.
Customization tips
- Use ML Clever’s integrated asset tracker to assign copy, creative, and production dates per channel.
- Embed draft creative, copy examples, or motion prototypes in the concept section.
- Sync measurement slides with your marketing analytics workspace to auto-populate dashboards post-launch.
Related playbooks
Pair this deck with the Marketing Creative Brief when briefing your creative team, and close the loop with the Marketing Sales Pitch Deck for revenue enablement.
