Overview
High-stakes launches need coordination, clarity, and a single source of truth. This deck gives product marketing and GTM leaders the structure to align teams, secure approvals, and keep execution on track through launch and beyond.
When to use this deck
- Preparing for major feature releases, GA announcements, or new offering rollouts.
- Running launch readiness check-ins with cross-functional stakeholders.
- Enabling customer-facing teams on what’s new, why it matters, and how to sell or support it.
What’s inside the template
- Positioning framework with customer pain, value proposition, key messages, and proof.
- Launch plan timeline with color-coded workstreams across product, marketing, sales, CS, and ops.
- Enablement tracker covering deliverables like demo environments, sales decks, FAQs, and support scripts.
- Launch communications calendar with owned, earned, and paid touchpoints.
- Measurement section capturing activation metrics, pipeline targets, and feedback channels for iteration.
Data & feedback to gather
- Beta or pilot insights, customer interviews, and win/loss analysis.
- Existing pipeline projections and target segments to prioritize.
- Operational readiness data such as support capacity, billing, or provisioning requirements.
Customization tips
- Connect the workstream tracker to ML Clever tasks so owners receive automated reminders before milestones slip.
- Embed demo videos or interactive prototypes directly into the enablement section.
- Add regional variants or partner playbooks as hidden slides that can be toggled on per audience.
Related playbooks
Activate supporting campaigns with the Marketing Campaign Plan Deck and track adoption using the SaaS KPI Review Deck.
