Market Research Report Template

Turn market research into a clear business decision. Use this report structure to compare customer segments, assess demand, evaluate competitors, and recommend what to test next—with a complete AI consulting example to explore.

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Generate a document from your brief, or copy the example into your workspace.

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Opens in Docs mode

Your generated document will reflect your brief and sources. The preview shows a completed example.

Format
Multi-pager
Example length
10 pages
Category
Market research
Example topic
AI consulting
Market researchConsultingBusiness strategy

What to include in your report

Executive summary

Lead with the decision, the most useful findings, and the largest uncertainty. The example proposes a focused test and identifies payment demand as an open question, giving the reader a recommendation they can act on without overstating the evidence.

Market context and demand

Define the market, geography, and research period. Explain what the available data measures and what it cannot establish. The example distinguishes AI adoption from willingness to hire a consultant and discusses differences between the surveys it uses.

Target customers

Compare customer segments by buyer, need, supporting evidence, and constraints. Use the table to explain which segment deserves further investigation. Keep assumptions visible so a plausible customer profile does not become an unsupported claim of product-market fit.

Competitors and alternatives

Include direct competitors alongside software, internal teams, free advice, and the current way of working. Compare the benefit of each option and the burden of switching. This helps explain why a customer might choose your offer—or decide to keep their existing approach.

Opportunities and recommendations

Connect the research to a specific product, service, or market-entry decision. Compare evidence strength, delivery complexity, and risks. Follow the recommendation with a practical validation plan and clear conditions for continuing, changing direction, or stopping.

Methodology and sources

Record the research scope, source dates, population definitions, and limitations. Keep citations close to important claims and include a source register. The example includes a methodology page and two additional reference pages for readers who want to inspect the evidence.

Built for the decision ahead.

Start with a clear structure, then tailor the evidence and recommendation to the people in the room.

Ideal for

  • Consultants preparing a market-entry recommendation for a client.
  • Founders deciding which customer segment or service to test first.
  • Agencies researching a new offer or industry before committing resources.

Includes

  • An executive summary tied to a specific business decision.
  • Customer, competitor, and opportunity comparison tables.
  • A validation plan with evidence requirements and a source register.

How to use this template

  1. 01

    Define the decision

    Replace the prompt placeholders with your market, geography, intended reader, and business decision. A question such as which customer segment to test first gives the research a more useful scope than a request to describe an entire industry.

  2. 02

    Add your evidence

    Open the prompt in ML Clever's Docs mode. Attach relevant research, customer notes, or internal documents before generating. Identify any required sources, research cutoff, or known constraints in your prompt so the report can use the right context.

  3. 03

    Review and refine

    Check citations, dates, segment definitions, and the reasoning behind each recommendation. Edit the generated document to match your audience. Keep unknowns explicit and update the validation plan with the evidence your team can realistically collect next.

Questions about this template

Include a research objective, executive summary, market context, target customers, competitive alternatives, opportunities and risks, recommendations, and methodology with sources. Choose the depth of each section based on the decision the report needs to support.

Yes. AI consulting is the filled example, while the prompt and outline are reusable. Replace the market, geography, audience, and decision with your own. Update the comparison criteria and research sources to fit your industry rather than copying the example's conclusions.

This page provides a report structure, an adaptable prompt, and a ten-page worked example. The example studies a hypothetical consultancy; it is not evidence that a particular business opportunity has been validated. Your report needs research relevant to your own market and decision.

Use Generate in ML Clever to send the prompt to Docs mode, then complete any remaining placeholders and add your files. The app generates a new editable document from your brief. Its content and layout will vary; the PNG preview shows the worked example.

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